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Sindhu Biswal on Instagram: "“I was promoting the Arijit Singh Music Festival — and in my journey of doing event marketing, I learnt these 10 lessons the hard way 👇” 1. Don’t just market the event. Market the moment. People don’t buy tickets — they buy the feeling of being there. Sell the emotion: “The night 10,000 people sang ‘Tum Hi Ho’ together.” 2. Run ads around “decision moments.” Ticket purchases spike on weekends, paydays, and evenings. Schedule your Meta + Google ads to peak during 7–1