Naomi Huang · AI Made Simple on Instagram: "Your Instagram “A/B test” isn’t actually an A/B test 🎯 Testing hooks on TikTok and posting the winner on Instagram? Here’s what you’re actually doing from an experiment design POV. The key issue: TikTok users ≠ Instagram users. Real A/B testing requires a representative sample - your test audience needs to match your target audience. When you test on one platform and deploy on another, you’re making a cross-platform bet, not running a valid experiment
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Naomi Huang · AI Made Simple on Instagram: "Your Instagram “A/B test” isn’t actually an A/B test 🎯 Testing hooks on TikTok and posting the winner on Instagram? Here’s what
In this video, we'll discuss the limitations of cross-platform testing and why it's essential to test on each platform separately to get accurate results. We'll explore the differences between TikTok and Instagram, including their algorithms, user demographics, and content preferences.
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