In 2018, Payless Shoe Source conducted a bold marketing experiment by unveiling “Palessi,” a fictional luxury shoe store in Santa Monica, California. The company transformed a former Armani store into a high-end boutique, stocking it with their regular budget-friendly shoes cleverly rebranded under the Palessi name. To enhance the illusion of exclusivity, Payless partnered with the advertising agency DCX Growth Accelerator to create an opulent ambiance, featuring gold mannequins and extravagant
In 2018, Payless Shoe Source conducted a bold marketing exper…
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620 reactions · 32 shares | AHORA comprá más fácil y rápido tus estilos favoritos de #Payless desde el lugar que deseés. Visitanos online: www.payless.cr  Obtené un 20% de descuento en tu primera compra utilizando el código: Ahorra20. | Payless Costa Rica | Facebook
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I want them all! 🤩 No more excuses to get your favorite school shoes wit…
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27K views · 204 reactions | Each style, size and attitude counts if it is #ChristianSiriano. Visit our #Payless stores to get the shoes and bags designed just for you ☺️ #PaylessTrendy *Valid from Feb. 5th to Feb. 25th. | Payless Jamaica | Facebook
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10K views · 58 reactions | All you need is love and #Payless shoes! We continue to celebrate this season with the most lovely discounts at #Payless. 朗李 #LovingPayless *헙헶헻헱 혀헲헹헲헰혁 혀혁혆헹헲혀 헼헻 혀헮헹헲. *Valid from Feb. 9th to Feb. 28th. | Payless Jamaica | Facebook
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