The best lead magnets don’t try to help everyone. They help SOMEONE really well. Generic offers attract browsers. Specific offers attract buyers. When your lead magnet promises a specific outcome for a specific industry, it instantly builds authority. You’re speaking directly to the person who’s been waiting for that exact solution. This clip is from one of our weekly group coaching calls inside The Freelancing Program, where freelancers bring their funnels and positioning, and we refine them to