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Why Costco Went All in on Kirkland — and How It Paid Off | WSJ Case Study
Costco went against industry standards in 1995 with the creation of its private label, Kirkland Signature. With $86 billion in sales last year, Kirkland is now a bigger brand than Procter & Gamble and Kraft-Heinz. Compared with other mass retailers like Target and Walmart, which have multiple brands, club channels like Costco and Sam’s Club ...
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549K views · 5.7K reactions | Costco has a new pet bed with tent that’s perfect for sunny days and outdoor lounging. The breathable mesh bottom keeps pets off the hot ground while the shaded canopy offers UPF 50+ protection. @costco #Costco #CostcoFinds #CostcoWonders #CostcoInfluencer #OutdoorPets #PetTent #ShadedPetBed #DogLounge | Costco Wonders | Facebook
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549K views · 5.7K reactions | Costco has a new pet bed with tent that’s perfect for sunny days and outdoor lounging. The breathable mesh bottom keeps pets off the hot ground while the shaded canopy offers UPF 50+ protection. @costco #Costco #CostcoFinds #CostcoWonders #CostcoInfluencer #OutdoorPets #PetTent #ShadedPetBed #DogLounge | Costco Wonders | Facebook
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