How BlackBerry went from controlling the smartphone market to a phone of the past
How BlackBerry went from controlling the smartphone marke…
Jan 15, 2022
BUSINESS INSIDERAlexandra Appolonia, Robert Leslie, Katie Nixdorf
16K views · 104 reactions | A Blackberry commercial from 2008 | Old Canada Series | Facebook
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16K views · 104 reactions | A Blackberry commercial from 2008 …
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In 2008, BlackBerry launched a bold commercial—dramatically smashing an apple to symbolize their superiority over Apple. It was a direct challenge, meant to send a clear message: BlackBerry was the better choice. But the market had other plans. While BlackBerry clung to keyboards and corporate users, Apple’s iPhone reshaped the entire industry. The touchscreen revolution was unstoppable. In the end, the company that tried to crush the apple was crushed by it. A lesson in underestimating innovati
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Simple Entrepreneurs. on Instagram: "Before the iPhone took over, smartphone ads were a battlefield. BlackBerry launched an aggressive commercial showing a blackberry fruit shooting through an apple, symbolizing its power and focus on business users. Apple quickly clapped back with a clever response. In their version, the blackberry hits the apple but simply bounces off, highlighting Apple's strength and staying power. These ads reflected a defining rivalry in the early days of smartphones, but
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