Hasselblad on Instagram: "🔥 HDR vs SDR The X2D II 100C Reveals Fire Differently What the eye catches is fleeting, but what the camera preserves is extraordinary. With HNCS HDR, the X2D II 100C captures fire in its truest depth. Sparks, textures, and subtle shifts remain alive, rendered with 100MP medium format clarity. 📸 Kinoko, X2D II 100C & XCD 35–100E #Hasselblad #mediumformatcamera #X2D2 #X2DII #HasselbladNewCamera #XCD35100E #HNCS #HDRPhotography #100Megapixels"

Canon ANZ on Instagram: "🚨 #ANNOUNCEMENT Open cinematic potential with the all-new EOS C50. Canon's smallest and lightest cinema camera 👌 ✅ Full Frame Sensor with Open Gate Recording ✅ Large cooling fan for extended recording ✅ 7K 60p Internal RAW recording ✅ Canon log 3 and Canon log 2 colour grading ✅ Cinematic slow motion 4K 120p / 2K 180p ▶️ To mark the EOS C50's debut, we're offering an exclusive limited edition launch kit which includes two pro-level essentials - an Angelbird CFexpress B