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Scuderia Ferrari HP and IBM built a new digital destination for F1’s expanding fan base and gained a 2x increase in daily active users and a 35% increase in average time spent in-app.
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Explaining on Instagram: "In 1961, an IBM 7094 mainframe at Bell Labs made history by singing “Daisy Bell (Bicycle Built for Two).” Programmer John Kelly and colleagues used early speech synthesis technology to generate the voice, while Max Mathews provided the musical accompaniment. This hauntingly robotic rendition became the first song ever sung by a computer — and later inspired the famous scene in 2001: A Space Odyssey where HAL 9000 sings the same tune. Let us know your thoughts below! • #
0:36
Explaining on Instagram: "In 1961, an IBM 7094 mainframe at Bell Labs made history by singing “Daisy Bell (Bicycle Built for Two).” Programmer John Kelly and colleagues used early speech synthesis technology to generate the voice, while Max Mathews provided the musical accompaniment. This hauntingly robotic rendition became the first song ever sung by a computer — and later inspired the famous scene in 2001: A Space Odyssey where HAL 9000 sings the same tune. Let us know your thoughts below! • #
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