Pfizer: Corporate Reputation Analysis Case Study | Commetric
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Pfizer: Corporate Reputation Analysis Case Study | Commetric
Not long ago, when a pharma company made headlines in the mainstream media, it was usually for all the wrong reasons – from the opioid crisis to high drug prices. We were so used to seeing the media demonise Big Pharma that it became common to think about pharma PR as perpetual crisis management. However, Covid-19 changed all […]
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